Research: The content supporting e-cigarettes on social media is higher than anti-e-cigarettes
From：
Tech Company Date：05-26 1995 Belong to：Industry Trends
On March 24, according to a report by Vapingpost, a new study published in the journal Frontiers of Communications showed that the number of content promoting e-cigarettes on Instagram exceeded the number of counter-propaganda, including the FDA's promotional label, both The ratio is 10,000 to 1.
The study titled "#Vape: Measuring the impact of e-cigarettes on Instagram through deep learning and text analysis" shows that the FDA's "true cost" awareness campaign has had little success in preventing young people from smoking.
This unusual campaign called "disrespect" by FDA officials was launched in 2018 to spread the message: Although e-cigarettes can release addictive nicotine, the toxins in e-cigarettes may have unexpected effects on health Impact.
Former FDA Commissioner Scott? Dr. Gottlieb said at the press conference: "We are taking action based on a very clear science that the epidemic is spreading.". "The data we have shows that just last year, the number of teenagers using e-cigarettes has risen sharply, which is disturbing."
To conduct the current study, researchers at the Center for Integrated Research on Childhood Leukemia and the Environment (CIRCLE) at the University of California at Berkeley analyzed 245,894 Instagram posts before and after the #TheRealCost campaign was launched. In addition, the research team conducted interviews with five e-cigarette influencers and eight social media users of college students.
Research report author Julia Vassey said: “U.S. public health officials have always called the land among young people an epidemic, and they have invested a lot of energy in trying to introduce anti-e-cigarette campaigns. To stop this epidemic. But this serious imbalance in the number of positions has caused the FDA's information to be overwhelmed by the marketing of e-cigarette brands."
Vassey added that Instagram was chosen as the most popular marketing platform and was therefore selected. Vassey explained: "The reason why we are focusing on Instagram is because there are many influential influencers we interviewed for this study who regard Instagram as their most important social media marketing platform."
“Based on the results, the FDA’s anti-e-cigarette campaign is not very popular. We have seen comments from Instagram users opposing the FDA’s claims that nicotine harms health effects and calling it campaign propaganda.”
At the same time, in the United Kingdom, the Advertising Standards Agency (ASA), the advertising regulator, recently ordered the tobacco company British American Tobacco (BAT) to stop advertising its e-cigarettes from any public account on Instagram.
The decision was made after the organization investigated 7 Instagram posts at the prompt of a number of health organizations, including Action on Smoking and Health (ASH), the Campaign for Smoke-Free Children, and Stop Tobacco Organizations and Products.
In the complaint, it was alleged that British American Tobacco used models under the age of 25 to promote its products, which is prohibited in the UK. "To prevent tobacco companies from using social media to advertise to young people in the UK and around the world, the ASA ruling is a big step forward," said Mark Hurley, International Communications Director of the Campaign for Tobacco Free Children.
The study titled "#Vape: Measuring the impact of e-cigarettes on Instagram through deep learning and text analysis" shows that the FDA's "true cost" awareness campaign has had little success in preventing young people from smoking.
This unusual campaign called "disrespect" by FDA officials was launched in 2018 to spread the message: Although e-cigarettes can release addictive nicotine, the toxins in e-cigarettes may have unexpected effects on health Impact.
Former FDA Commissioner Scott? Dr. Gottlieb said at the press conference: "We are taking action based on a very clear science that the epidemic is spreading.". "The data we have shows that just last year, the number of teenagers using e-cigarettes has risen sharply, which is disturbing."
To conduct the current study, researchers at the Center for Integrated Research on Childhood Leukemia and the Environment (CIRCLE) at the University of California at Berkeley analyzed 245,894 Instagram posts before and after the #TheRealCost campaign was launched. In addition, the research team conducted interviews with five e-cigarette influencers and eight social media users of college students.
Research report author Julia Vassey said: “U.S. public health officials have always called the land among young people an epidemic, and they have invested a lot of energy in trying to introduce anti-e-cigarette campaigns. To stop this epidemic. But this serious imbalance in the number of positions has caused the FDA's information to be overwhelmed by the marketing of e-cigarette brands."
Vassey added that Instagram was chosen as the most popular marketing platform and was therefore selected. Vassey explained: "The reason why we are focusing on Instagram is because there are many influential influencers we interviewed for this study who regard Instagram as their most important social media marketing platform."
“Based on the results, the FDA’s anti-e-cigarette campaign is not very popular. We have seen comments from Instagram users opposing the FDA’s claims that nicotine harms health effects and calling it campaign propaganda.”
At the same time, in the United Kingdom, the Advertising Standards Agency (ASA), the advertising regulator, recently ordered the tobacco company British American Tobacco (BAT) to stop advertising its e-cigarettes from any public account on Instagram.
The decision was made after the organization investigated 7 Instagram posts at the prompt of a number of health organizations, including Action on Smoking and Health (ASH), the Campaign for Smoke-Free Children, and Stop Tobacco Organizations and Products.
In the complaint, it was alleged that British American Tobacco used models under the age of 25 to promote its products, which is prohibited in the UK. "To prevent tobacco companies from using social media to advertise to young people in the UK and around the world, the ASA ruling is a big step forward," said Mark Hurley, International Communications Director of the Campaign for Tobacco Free Children.
